A 6-Step Guide to Standing Out in a Crowded Marketplace
Consumers are increasingly turning to small businesses for bespoke products and tailored services. With so many businesses to choose from nowadays, it can be a challenge to make yours stand out.
In addition to countless other businesses, there's competition from enterprises with more funding behind their already well-established brands. Finding your niche in this crowded marketplace can be frustrating, so what can you do to stand out?
Here are five ways you can start standing out in the marketplace today.
1. Find Your Niche
Finding your niche in the market and becoming the best at it is the first step in standing out. If you haven't done so yet, set aside some time to conduct fresh, thorough that can reveal:
鈥 Which undiscovered audience could your business cater to?
鈥 What problems need solutions that your business could provide?
鈥 Where do gaps exist that your product or service can fill?
The answers to these questions can help you frame your place in the market and own it as a one-of-a-kind business.
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2. Deliver Amazing Customer Service
Amazing customer service will help you stand out in any marketplace. Larger companies often need help to provide the personalized service that a smaller business can, something you can leverage to your advantage.
Whereas a customer at a big brand-name store will likely never meet the CEO, your customers might actually have the opportunity to meet and greet you in person. While face-to-face service is the most personal, it鈥檚 important not to forget the value of digital customer service.
Tip: Digital customer service can be as simple as a personalized email or as complex as a social media rewards program. Is your business Wi-Fi in synch with your digital needs? Find out
3. Partner With An Influencer
It's true that can be a game changer when it comes to standing out. Partnering with an influencer can boost brand awareness and credibility overnight, thanks to social media platforms with tremendous reach, such as Instagram, Facebook, and TikTok.
If your business doesn't have a presence here, it鈥檚 time to start tapping the potential. This can get you started.
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4. Sell Branded Merchandise
Sometimes the key to standing out is as simple as selling branded merchandise. This doesn鈥檛 mean you need to put a logo on everything you sell (not that you can鈥檛)鈥攊nstead, put your logo on common, everyday products and sell those alongside your goods or services.
Some go-to choices include t-shirts, water bottles and pens, although there are other, if you鈥檙e looking to stand out more. These items become real-life advertisements, and the customers who purchase them become your brand ambassadors.
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5. Be a Brand Individual
If you want to stand out, don鈥檛 make the mistake of trying to satisfy everyone. A more effective strategy is to develop a that鈥檚 true to your business and makes customers feel unique.
If customers see your brand as just 鈥渕ore of the same,鈥 they鈥檙e likely to move on. Unique brands have staying power long after a patron makes a purchase.
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6. Stay Connected
If the tips we鈥檝e shared throughout this blog post haven鈥檛 made it clear, one of the most effective ways to stand out is to stay wired and connected to the world. Hargray is here to help businesses like yours thrive online with the latest technology in business Wi-Fi, phone service, and a host of additional digital services.
We鈥檇 love to learn more about what we can do to help you thrive. Connect with us today!